WeSay
ROLE
UI/UX Designer, UX Researcher
DURATION
March - July 2024
RESPONSIBILITY
user research, Conducting interview, paper
and digital wireframing, low and high-fidelity
prototyping, mockup, and conducting usability
studies, iterating on designs
About
WeSay is an online language-learning platform. Providing questionnaires matching system to find the best tutors for anybody interested in learning other languages in 180 countries worldwide.
The globalization of language leads to more people expecting to learn a second language, and the unequal distribution of language teaching resources is a global problem. To address the issue of matching learners and teachers from different countries, I created a platform to offer online language courses. The design of the platform was challenging due to the wide range of ages and geographic locations of the target users. To ensure the best possible experience, my design focused on the user-friendliness of the pages and the accuracy of teacher-student matches. After undergoing the usability study process, the page design was optimized to highlight scheduled class times and teacher information, ensuring users have easy access and accurate search information when using the webpage.
Problem
User lose patience when trying to search for the best matching language tutor. The process of scheduling a lessons is cumbersome.
Goal
The goal is to optimize the customers of tutor-student matching, provide a clearer navigation of the lesson booking process, and improve sustained, consistent practice in learning a new language.
Target User
“My dream company requires fluent English. I need to improve my conversation skill with a private tutor. ”
• Language learners of any age
• People who need flexible schedules
• Learners with specific requirements for teaching styles
•Language beginners
Research
I conducted primary research and user interviews, which helped me complete the empathy maps to better understand the users' needs.
Insights & Takeaways
High User Interest: There is a strong desire among users to learn new languages, indicating a motivated and engaged target audience.
Points: Users face significant frustration due to difficulties in finding a compatible teacher and maintaining a consistent learning schedule.
Impact of Frustration: This frustration diminishes users' initial enthusiasm and motivation, hindering their progress and long-term commitment to language learning.
User Experience: A key barrier to user success is the lack of personalized and flexible learning experiences. Addressing teacher-student compatibility and scheduling could greatly enhance user satisfaction.
Product Opportunities: Solutions that improve teacher matching and offer flexible, adaptive learning schedules can better align with user needs, promoting sustained engagement and continuous improvement.
Designing the
Product
Product Criteria
1. Simplify the browsing process to keep customers continuously engaged in learning a new language.
2. Improve the student-teacher matching rate (address the main pain point of teacher pairing by providing multiple sources of information, such as teaching style, areas of expertise, and interests, giving users a clear impression of the teacher and reducing uncertainty).
3. Offer flexibility in class times and durations.
4. Provide student-friendly pricing.
Designing Process
Sitemap, Wireframes
The difficulty in finding the right tutor was a key pain point for users, which informed the creation of my sitemap. My goal is to enhance the filtering options and integrate an AI assistant to help users more easily find tutors that match their needs. Additionally, I aim to simplify the website layout to allow users to quickly discover more learning resources while browsing.
Wireframes
The pain points of users is that they can’t easily and quickly find matching results. To address this, I created a button on the top of the homepage that allows users to immediately access the matching system. On the unfold page, navigational guidance demonstrated how the path allowing users become expert browsers immediately.
Simple and fast started pairing system
Demonstrate how to look for a suitable tutor fast and accurately
Wireframe
Prototype
At this point, I took feedback from my teammates into consideration, such creating a straightforward interface to assist learners in finding a suitable teacher quickly. In order to address customer concerns and pain spots, I also incorporated different time zone reminders within the course reservation mechanism.
Design-1
Matching Tutor to User
A simple and focused experience that directly addresses our users' goals
Language Selection
Questions
Design-2
Information of Tutors
Screen Size Variations
Going Forward
Takeaways
The globalization of language leads to more people expecting to learn a second language, and the unequal distribution of language teaching resources is a global problem. To address the issue of matching learners and teachers from different countries, I created a platform to offer online language courses. The design of the platform was challenging due to the wide range of ages and geographic locations of the target users. To ensure the best possible experience, my design focused on the user-friendliness of the pages and the accuracy of teacher-student matches. After undergoing the usability study process, the page design was optimized to highlight scheduled class times and teacher information, ensuring users have easy access and accurate search information when using the webpage.
What I learned:
While designing this app, I learned that the first ideas for the app are only the beginning ofthe process. Usability studies and peerfeedback influenced each iteration of the app’s
design.
Some of the key things I have learned include:
Understanding user needs
Importance of simplicity
Accessibility considerations
User feedback
Next Step
Conduct a follow-up usability study on the new website version. And also get more UX/UI feedback from designers with more experience in the field to improve the design.
1
Iterate the website base on the feedback from the study and designers.
2
Keeping focus on the user feedback and iterate on new features.
3